Journal
We write about what we know: how strong websites and stores are built, why speed matters more than it seems, and what automation really gives a business. No filler and no attempt to sell you anything — simply useful.
What a good business website really costs
What makes up the price, why similar websites cost different amounts, and why a cheap site ends up costing more.
How to choose a development studio and not regret it
What to look for in a portfolio, which signs give away a weak contractor, and which questions to ask before you start.
Why a slow online store loses money even when it looks great
How slow loading drives buyers away and burns your advertising budget — and what to do about it.
Which stack to build an online store on in 2026
How modern technology differs from legacy platforms, what headless means, and why the stack decides a store's future.
Core Web Vitals in plain words and how they affect sales
The three usability metrics Google judges a site by — no jargon, and all about money.
Where to start with automation when there are many processes and no time
How to find the routine work that eats your team's time and automate it without taking big risks.
How artificial intelligence takes away routine work — with real examples
No hype: sorting requests, extracting data, working with text and smart search across archives.
A new technology core for an online store: from the limits of WordPress to modern architecture
The it-shop.rs store grew on WordPress for eighteen months and hit the ceiling of the platform. Why we rewrote it on our own core — and what it gave us.
Straža Nabavki: intelligent monitoring of public procurement in Serbia
An AI service tracks tenders on Serbia's public procurement portal and picks out the ones that fit a company — instead of codes and filters, you simply describe the business in words.
Pingvera: monitoring of client websites for studios and agencies
The service watches the sites that studios and freelancers look after — from whether enquiries actually arrive to the state of the CMS — and reports a problem before the client does.
Don't want to wait for an article? Ask us directly
If you already have a task — a website, a store or automation — we will go through it in the first conversation and tell you honestly how we can help.
What we write about
- 01How strong websites and stores are built.
- 02Why speed matters more than it seems.
- 03What automation really gives a business.